Just like any other form of production, video production is no different as it involves processes that come together to bring about a final output. The processes in their own way can be revered as a form of art as a lot of attention has to be paid to detail. Therefore, it can be said that video production is an art that combines processes together to create a video by capturing movie images through videography, combining those images, eliminating the unwanted parts of the captured images in the stages of editing and bringing about the final product.
Technology has seen to it that videos captured can be recorded and stored using different mediums from video tape, hard disc and SD cards. Videos are things that have now become a part of daily life as they are constantly featured on TV sets, social media outlets etc and as a result, it became important for them to be in easily distributable formats such as Windows Media Video (.wmv), Moving Picture Experts Group format (.mpeg, .mpg, .m4p), QuickTime (.mov), Audio Video Interleave (.avi). Video production and film production are similar yet different as film production involves recording of images digitally which is different from video production as it makes use of film stock.
Video production as an art means that the process can be in any form from:
– The use of a simple camcorder to record a home movie for the family.
– The operation of a video camera by a solo individual making use of the single-camera setup to capture footage.
– The working together of a videographer and an engineer to brush up on the final video.
– The multi camera setup as used by television studios.
– The use of a full set of production crew for an electronic field production making use of a studio.
Video production is just like any form of art where imagination is brought to life through skill that expresses important ideas or feeling. The art of video production is more or less found in the production and post-production stages. In the production stage of the video, a lot of things have to work together for a concept to be brought to life; the right background, the right script, the right use of costumes, the right effect, the right lightning, the right tone of voice etc.
In the post-production stage, efforts are made to make sure that the envisioned final product actually bears a semblance to the output and editing is heavily relied upon to make this possible. As Francis Ford Coppola says, “The essence of cinema is editing. It’s the combination of what can be extraordinary images of people during emotional moments, or images in a general sense, put together in a kind of alchemy”. In a way it is being able to channel the creativity of one’s mind into the final stages of finishing touches. More or less, the work done in post-production is what makes or breaks the final video.