Encantor Grill Video Production

Marketing

Producing a Video for a Major Event

Producing a Video For an Event

Producing a video during the major event of an organization is also a good way to keep the record of the organization’s activities. It also serves as a source of reference for future event planning or for promotional adverts. Before a video can be made, there are other things that have to be in perfect order so as to improve the chances of getting pleasant results and one of them is that the event itself has to operate smoothly.

There are a lot of things that go into the successful planning of an event especially a major one that could make or break the business. For individuals that have had the responsibility of planning an event placed upon them, then it is no secret that the selection of the venue as well as scheduling of events are a just foundation and the real building has not actually started.

Photo Source: dancegroovesdj.com

For an event to be successful whether it is a promotional showcase, sales event, training session, consultation, talk show, seminar or retreat. It needs to be run smoothly and leave a positive impression on the participants that will remain in their memory.

An event cannot be successful if the content is not quality but even quality content is not enough to get it to the success stage. Things like technology, participants, locations and background need to be working smoothly and integrated seamlessly.

The presentations and recording methods for the major event have to work properly and the event itself has to exude class. If the event is interactive or educational, things like slideshows, graphical aids and videos need to be fully visible and audible to every member of the audience.

During the production of the video of the major event, as the organizer, you have to do the following.

Hire experts:

It is better to hire individuals that are well versed in an audio and visual implementation of technology. These experts also have their own equipment that can be outfitted for the venue. Click here, to see examples of well produced videos.

Minimize risk:

although video production has its various stages from shooting to editing, the process of shooting should be done smoothly so as to reduce a number of things that need to be edited. It is also possible that due to a mishap, a certain part of the video would have to be edited and this can lead to important scenes being deleted so, in order to avoid this, ways to minimize technical oversights and failures have to be watched out for.

Photo Source: youtube.com

Audio is key:

Take advantage of different tools audio, tactile and visual to communicate with your target audience. Capture audio from various interviews, or music playing at the venue so it can be incorporated into the video once it is being edited. This will allow viewers to feel as if they were at the event.

Check the equipment:

Ensure that the event technology has been set up and run multiple times so as to test for bugs or malfunction. The equipment your company owns may not even be fully compatible with your most up to date computer and communications technology so it is important to have a backup.

Add value:

Both the audio and visual elements of the video have to be in line with the setting of the event so as to optimize the video quality and appearance. A video will help convey a more professional demeanor.

 

Header Photo Source: stagetex.events

 

 

Video Production as an Art

Just like any other form of production, video production is no different as it involves processes that come together to bring about a final output. The processes in their own way can be revered as a form of art as a lot of attention has to be paid to detail. Therefore, it can be said that video production is an art that combines processes together to create a video by capturing movie images through videography, combining those images, eliminating the unwanted parts of the captured images in the stages of editing and bringing about the final product.

Technology has seen to it that videos captured can be recorded and stored using different mediums from video tape, hard disc and SD cards. Videos are things that have now become a part of daily life as they are constantly featured on TV sets, social media outlets etc and as a result, it became important for them to be in easily distributable formats such as Windows Media Video (.wmv), Moving Picture Experts Group format (.mpeg, .mpg, .m4p), QuickTime (.mov), Audio Video Interleave (.avi). Video production and film production are similar yet different as film production involves recording of images digitally which is different from video production as it makes use of film stock.

Video production as an art means that the process can be in any form from:

– The use of a simple camcorder to record a home movie for the family.
– The operation of a video camera by a solo individual making use of the single-camera setup to capture footage.
– The working together of a videographer and an engineer to brush up on the final video.
– The multi camera setup as used by television studios.
– The use of a full set of production crew for an electronic field production making use of a studio.

Video production is just like any form of art where imagination is brought to life through skill that expresses important ideas or feeling. The art of video production is more or less found in the production and post-production stages. In the production stage of the video, a lot of things have to work together for a concept to be brought to life; the right background, the right script, the right use of costumes, the right effect, the right lightning, the right tone of voice etc.

In the post-production stage, efforts are made to make sure that the envisioned final product actually bears a semblance to the output and editing is heavily relied upon to make this possible. As Francis Ford Coppola says, “The essence of cinema is editing. It’s the combination of what can be extraordinary images of people during emotional moments, or images in a general sense, put together in a kind of alchemy”. In a way it is being able to channel the creativity of one’s mind into the final stages of finishing touches. More or less, the work done in post-production is what makes or breaks the final video.